I named this brand after my daughter. Her name is Tarini.
When Tarini grows up and asks me which saree to wear to her first job interview, I want her to have a brand that answers clearly, honestly, and without making her feel like she needs to already know everything about silk and weaves and GSM before she’s allowed to buy one.
That is what TARINÉ is. A brand built for the woman who loves her culture but lives a modern life. The woman who wants to wear a saree on a Tuesday afternoon, not just at weddings. The woman who does not own a dry-cleaning subscription and does not want one.
Every saree in our catalogue is sorted by when you will wear it: Rozana for daily wear, Daftar for the office, Tyohar for festivals, Shaadi for weddings, Jashn for evenings out, and Aarambh for the first time you are trying this whole saree thing. Every fabric is explained in plain language. And every product page shows you exactly where your money goes, including what we earn.
We work only with natural and semi-natural fibres. Cotton, linen, silk, Tencel, Modal. Nothing with polyester, ever. Not because we are preachy about it, but because a saree that is hard to look after is a saree you will wear twice and then leave in a cupboard. We want you to wear yours on Tuesdays.
A word on price
We show our full cost breakdown on every product page. Saree cost, packaging and shipping, GST, payment gateway fee, marketing, our team, and our profit, all of it visible to you before you buy. We think that is just honest. And we think honest brands are rarer than they should be.
Who makes our sarees
We source fabrics from craft clusters across India: Chanderi, Bhagalpur, Kota, Maheshwar, Erode. We do not manufacture everything in-house, and we will not pretend otherwise. What we do is curate carefully. Every fabric is tested for drapeability, wash care, and maintenance before it makes it into our catalogue, and we choose fabrics you can look after at home.
The name
Tarini means ‘one who takes across’, from the Sanskrit root that also gives us the word for boat. She is the one who carries you over. I thought that was right for a brand trying to make sarees accessible: to take a new generation of women across the threshold of something that felt intimidating and make it feel like home.
I am building this so that when she is old enough to need it, it is ready for her. And in the meantime, I hope it is useful to every woman who is looking for the same thing she will one day look for: a saree brand that respects her intelligence, her time, and her money.
TARINE (trading as TARINÉ) · GSTIN 29ACMPH3055N2Z3
612, Bhavisha Bentley Goldberg Phase-2, Kada Agrahara, Sarjapura, Bangalore, Karnataka 562125
hello@tarine.in · +91 9187109424
