No polyester. Ever.
This is not a marketing line. It is a hard rule that governs every single product in our catalogue.
Why we made this rule
Polyester is cheap, durable, and everywhere in the Indian saree market. It holds colour well, does not wrinkle easily, and keeps costs low. It also does not breathe, holds heat against the body, and does not drape the way woven natural fibres do. It is, essentially, plastic, and it sheds microplastic fibres every time it is washed.
When we set out to build a brand for everyday sarees, polyester was incompatible with what we were trying to do. A polyester saree does not behave well. It does not hang right. It does not feel right. And for a brand built on drapeability and honest fabric composition, starting with a fabric we would have to apologise for did not make sense.
What we use instead
- Cotton family: Cotton Voile, Mulmul/Muslin, Khadi Cotton, Linen, Mangalgiri Cotton, Kota Doria, Chanderi, Maheshwari
- Silk family: Tussar Silk, Matka Silk, Katan Silk, Silk Crepe, Silk Georgette, Silk Organza
- Semi-natural family: Modal (beech wood), Viscose/Rayon (wood pulp), Tencel/Lyocell (eucalyptus wood pulp)
Read about each one in our Fabric School.
How to spot polyester when shopping elsewhere
- The burn test: natural fibres burn cleanly and smell like paper or hair. Polyester melts, drips, and smells like burning plastic.
- Read the label: Indian textile labelling law requires fabric composition disclosure. Polyester or poly anywhere means synthetic fibre.
- Price signal: pure natural fibre sarees at very low prices (under ₹700–800) are often blended.
- Touch: polyester sarees often feel slick or slightly plasticky. Natural fibres have more texture and character.
Our commitment
If any fabric in our catalogue ever tests positive for synthetic content, we will remove it from sale immediately and publish what happened. No exceptions, no quiet removals.
